How to Choose Podcast Guest Topics That Attract Your Dream Clients and Align With Your Offer
If you're ready to start guesting on podcasts but find yourself stuck wondering "What would I even talk about?" — you're not alone.
A lot of entrepreneurs freeze at the idea of choosing the “perfect” topic, afraid of sounding too salesy or too scattered.
But here's the good news: You don’t need a polished media kit or a PR agency to land aligned podcast interviews. You just need to choose guest topics that naturally connect back to what you offer — while still delivering value to the audience.
In this post, we’re breaking down exactly how to choose 3 strong, aligned guest speaking topics that position you as the expert and guide listeners toward your offers or freebies — without sounding like a walking sales pitch.
Why Your Podcast Guest Topics Matter
When you show up on someone else’s podcast, you’re borrowing their audience's trust. That’s a big deal. If you ramble, overexplain, or come off too vague, that opportunity gets lost.
The right podcast topic:
Builds your authority
Gives the audience real value
Leaves them wanting to learn more about you
And most importantly: it leads naturally into your freebie, offer, or email list without a hard sell.
Step 1: Choose 3 Signature Topics That Align With Your Offer
Start by creating a short list of 3 core topics you can confidently speak about. These should directly relate to your expertise and the transformation you offer.
Ask yourself:
What do I help people with?
What do people ask me about the most?
What do I want to be known for?
Then, look at your offer or lead magnet and reverse-engineer your topic ideas from there.
Examples:
If you're a business coach offering a “Booked-Out Systems” course → one guest topic could be: “How to Set Up a Simple Client-Onboarding System in a Weekend.”
If you're a mindfulness coach with a free breathing guide → try: “3 Grounding Practices to Use Before Big Life Decisions.”
Each topic should solve a mini problem your ideal client faces — and hint that more help is available through your offer or freebie.
Step 2: Use a 3-Part Structure to Stay on Track
To avoid rambling or sounding too casual, follow this simple 3-part structure for your guest interview answers:
Intro: Who are you and who do you help - keep it short and let the host ask more questions about your story
Value: Share a practical tip, framework, or quick win - this is the meat of the episode and is where you shine in your expertise!
Outro: Send the listeners that are connecting to you to your free resource and social media - invite them over to your neck-of-the-woods
For example:
“A lot of new entrepreneurs get overwhelmed with onboarding. I used to, too. That’s why I created a 3-step system that takes less than 2 hours to set up. One of the easiest wins? Automating your welcome email. That’s something I walk you through in my free guide called [Name].”
No awkward pitch. Just value, story, and a natural next step.
Step 3: End With a Strong (but Simple) Call-to-Action
Skip the vague “You can find me online everywhere” sign-off. Instead, point listeners to one specific place.
Use something like:
“If you want to get started with [topic], grab my free guide at [yourwebsite.com].”
“The best way to stay connected is through my email list — I send weekly tips at [signup link].”
Be intentional. One clear call to action helps people remember you and take the next step.
Final Thoughts
Podcast guesting can be an incredible visibility tool — not just for brand awareness, but for building a warm audience that’s ready to work with you. The key is to show up with clarity, value, and a natural path back to your world.
Start with topics you already love talking about, connect them to your services, and speak like you’re talking to one ideal listener. That’s how you stand out — and grow your business one aligned interview at a time.
For more help, check out my podcast guesting resources!
🎯 Podcast Guesting Starter Guide (Free)
🎯 Podcast Guesting Course (DIY)
🎯 Podcast Guesting Accelerator (Done with You)
