Are You Ready to Be a Podcast Guest?
3 Signs to Check First if you Want to Guest on Podcasts
Podcast guesting is an incredible way to grow your business, expand your visibility, and establish authority in your niche.
Unlike short-form content, podcast interviews allow you to share your message in a meaningful, engaging way. But before you start pitching yourself as a guest, it’s essential to ask: Are you truly ready for this opportunity?
Here are three key signs to check before stepping into the podcasting world as a guest:
1️⃣ Do You Have a Place to Send Listeners after your Podcast Interview?
One of the biggest mistakes new podcast guests make is not having a clear next step for listeners.
Being featured on a podcast is a great way to gain visibility, but if you don’t have a way to continue the relationship, you might be missing out on potential clients, customers, or engaged followers.
Before you start guesting, ensure you have a place to send listeners, such as:
An email list
A Facebook group or online community
A free resource or lead magnet
Your own podcast or website
Having a strong call to action (CTA) ensures that listeners who resonate with your message can stay connected and take the next step with you.
2️⃣ Are You Open to Sharing Your Personal Story on the Podcast?
The best podcast episodes are built on storytelling. You don’t have to share everything about yourself but be willing to open up a bit.
Listeners connect with personal experiences, lessons learned, and authentic conversations. If you’re not comfortable sharing your journey, your episode may feel less engaging.
Ask yourself:
Are you willing to be open and transparent about your experiences? You don’t have to plan to air any dirty laundry.
Can you tie your story into valuable lessons for the audience?
Do you have a core message or expertise that aligns with podcast listeners? How can you serve their audience?
Authenticity builds trust. When you’re willing to share your journey in a relatable way, you create deeper connections with listeners and position yourself as an authority in your field.
3️⃣ Are You Prepared to Promote Your Podcast Episode?
Podcast guesting isn’t just about showing up—it’s about leveraging the opportunity.
Once your episode airs, you should be ready to share it with your audience to maximize its impact.
Ways to promote your episode:
Share it on social media (Instagram, Threads, Facebook, etc.)
Send it to your email list
Mention it in your content (blog posts, videos, newsletters)
Engage with the host’s audience by commenting and resharing their post
If you’re hesitant about promoting your podcast guest episodes, it might be time to refine your messaging or get more comfortable showing up for your brand.
🔹 Bonus Tip: Have a Basic Technical Setup
You don’t need an expensive studio, but a clear, professional sound can make a big difference. At minimum, invest in:
A good-quality microphone
Headphones to reduce echo
A quiet space to record
Ready to Get Booked as a Podcast Guest?
If you’re excited about guesting on podcasts but don’t have the time to find the right shows, my Podcast Guesting Course can help! It’s a 3 part video series with resources to help you start booking podcast guesting spots and align your offers and speaking points to get the most out of your experience.
🎧 More resources:
